From Zero to 300 Leads: A Pune SaaS Growth Story

How we helped a local HR-tech startup scale their lead generation by 400% in just 90 days. A full breakdown of the strategy, ads, and results.

## The Challenge Our client, a promising HR-tech startup based in Baner, had a great product but zero visibility. They were relying on cold calling—a slow and painful process. ### The Strategy 1. **Phase 1: Content Foundation:** We created 12 high-value "Lead Magnets" (guides, checklists) that solved immediate problems for HR Managers. 2. **Phase 2: Targeted Meta Ads:** We didn't just target "interests." We used AI-driven lookalike audiences based on their existing customer data. 3. **Phase 3: Automation:** Every lead was instantly entered into an AI-powered WhatsApp follow-up sequence. ### The Results * **Leads Generated:** 312 in the first 30 days. * **Cost Per Lead:** ₹160 (industry average is ₹450). * **ROI:** 4.5x in the first quarter. ### Why It Worked We stopped "advertising" and started "helping." By providing value first, we built trust before asking for the sale. This is the EyE PunE way. [View more success stories →](https://eyepune.com/Blog)
From Zero to 300 Leads: A Pune SaaS Growth Story
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From Zero to 300 Leads: A Pune SaaS Growth Story

E
EyE PunE Team
10 April 2025
1 min read
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How we helped a local HR-tech startup scale their lead generation by 400% in just 90 days. A full breakdown of the strategy, ads, and results.

The Challenge

Our client, a promising HR-tech startup based in Baner, had a great product but zero visibility. They were relying on cold calling—a slow and painful process.

The Strategy

  1. Phase 1: Content Foundation: We created 12 high-value "Lead Magnets" (guides, checklists) that solved immediate problems for HR Managers.
  2. Phase 2: Targeted Meta Ads: We didn't just target "interests." We used AI-driven lookalike audiences based on their existing customer data.
  3. Phase 3: Automation: Every lead was instantly entered into an AI-powered WhatsApp follow-up sequence.

The Results

  • Leads Generated: 312 in the first 30 days.
  • Cost Per Lead: ₹160 (industry average is ₹450).
  • ROI: 4.5x in the first quarter.

Why It Worked

We stopped "advertising" and started "helping." By providing value first, we built trust before asking for the sale. This is the EyE PunE way.

View more success stories →

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